This book contains many short chapters with advice for starting a business. While you may not agree with everything, it has many thought provoking ideas. The format of the book makes it easy to read when you don't have a large block of time. Here are some of the chapters that I found interesting:
Tax Deductible Purchase
I am impressed by the simplicity of this book. The text says what it has to say so you can get through it quickly and start applying the lessons. Sure, many of the things are common sense approaches to business but they work. Whether you have one employee or several, the book gives equal advice on the importance of continuous learning and training with the customer in mind throughout the book. I highly recommend this book. Remember: it's tax-deductible as a business expense. What do you have to lose?
If Your in Your Own Business, Read This Book
Jeffrey Fox writes the best how-to manuals out there. The problem is many people see his books more as entertaining advice instead of steadfast instruction.
Read this book as a how-to. Develop ACTION steps with each chapter. Take notes in the margins, highlight key points. Then, follow the action steps you created from Jeffrey Fox's ideas.
You will be better in your small business the very next day if you follow the sage advice in this book.
good light reading
at first,i found this book to be a surface read...however, toward the end, i discovered a few morsels i had not come across before..
overall, the book is sort of like having a cheerleader psych you up before the big game..a boost, but not a comprehensive look at the ins and outs of running a business.