For non-readers
Do you really think cliches are the "secrets of success?" This is a book to give to someone whom you know won't actually read it.

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A Bit Short
This book reminds me of the best seller "Who Moved My Cheese". They are both written in oversized font and are about 100 pages long and both cover simple messages.

If the books were in a regular font they would be 30 pages??

Please do not get me wrong. But it is just a feeling one gets that they have been had, sold a bill of goods which is just a summary with comments for $10.

Somebody has written down a list of XX number of principle ideas or management techniques, and then expanded each idea to fill the 100 (30 real) pages.

It would be almost as effective to just make a list of them on one or two pages.

The upshot of all this is do not buy this book, but by Jack's book "Straight from the Gut", or buy Slater's book: "Jack Welch & The G.E. Way".

I prefer Jack's own book, and to me it beats many more sophisticated business books hands down. Business is not black and white.

Almost every day there is one crisis or problem or another, and Jack's story puts it all together plus conveys the energy and excitement that he brought to the job. Something is lost in the list approach.

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29 secrets is better than nothing
Jack Welch is a fabulously successful manager, but most small entrepreneurs are not. They are just getting by on a day to day basis with little planning and are subject to bankrupcy with every crisis. They don't have an MBA, and they don't have time to study the principles that would give them more time. This book is a quick, easy read, it re-aligns their thinking, and gets them on track to success. You can't give your struggling business acquaintances a better gift.

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