This book is fairly new age in many of its ideas, but it does make some interesting observations about DaVinci's approach to life and how he solved problems. If this is the only book you read, I wouldn't suggest that this be it, but if you are studying creativity it has some good thoughts...and some odd ones as well. ... more

11 1/2 Weird Ideas that Work is a good book to read along with The Art of Innovation. The ideas are things that will foster innovation and creativity at your organization. The author presents his counter intuitive ideas and then explains the rational for each of them. He uses examples to show how they work. One idea was ... more

This book introduces the reader to the concepts of marketing. It has theoretical sections talking about how to appeal to customers as well as practical sections discussing how billboards are rented. I found it to be useful in understanding the industry and getting an idea of how to measure the effectiveness of different ... more

This is a book on advertising. The author uses the Mr. Whipple ads as an example of a horrible ad campaign that beats people to death with a stupid idea. (He does concede that it sold a lot of toilet paper.) The examples of the book show how to advertise in a way that engages your audience and doesn't insult their intel ... more

Disney is a huge company that has been very successful even after Walt died. This book shows some of the methods used by Disney to keep everyone aligned with the vision and to encourage everyone to go the extra mile at their job. There is a companion workbook that provides exercises and team building activities. ... more

Creative Company-- St Luke's is an advertising agency in London. When their parent company was bought out they decided to use a unique type of corporation where the company is owned by the employees. Their structure is very open where everyone knows how much everyone else makes and raises are based partially on how much ... more

Written by a neurologist, this book explains in plain terms how the brain functions and gives tips on how to perform at your peak mental ability. The author talks about how different activities trigger different parts of the brain. In one section he compares the active portions of the brain when writing with a computer ... more

The Art of Innovation is a great book about how to manage creativity. It shows how IDeO turns brainstorming sessions into creative products. IDeO designed the Palm V, the original Apple mouse, Amtrak's rail cars and many other products. The book talks about their method for managing creative people and creating a fun an ... more

This book was written by a cellular biologist and presents the mechanics of the mind on a very accessible level. The short entertaining chapters cover various aspects of memory. The author has a very colorful style of writing that make the book a lot of fun to read. ... more